Man in Pizza Costume

Have you seen the latest advancement in billboards? They are people in costumes at the side of the road waving you in. The advertising strategy is to get your attention so that you'll patronize your business. It makes sense. But while these costumers are getting the attention of potential customers, they're also very distracting for drivers. I came dangerously close to running over a pizza-man tonight. I wonder if these businesses have considered the liability. Have the costume people considered the dangers?